Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
TikTok’s engagement rate now outpaces Instagram by 4.25 points, meaning smaller creator budgets can deliver bigger results.
Nearly two-thirds of creator partnerships end after one campaign — here’s why retainers, not one-offs, now win on ROI.
With 63% of brand-creator deals failing to renew, one-off campaigns are giving way to retainers built for compounding ROI.
Live shopping converts at 30% versus e-commerce’s 2-3% — here’s the data-backed reason brands are shifting budget into livestream retail.
Arizton’s suite-wide MarTech forecast signals fewer, bigger platforms — and rising renewal risk for every point solution you didn’t budget to defend.
TikTok’s trust-based distribution algorithm rewards credibility over reach, forcing brands to rethink creator vetting, KPIs, and platform strategy.
Gen Alpha is rejecting Gen Z’s platform playbook entirely, and brands still budgeting for TikTok-first reach are already behind.
AI-assisted localization now lets brands ship creator content in 12 languages at once—here’s what that actually costs and where it breaks.
New 2026 survey data on youth attitudes toward AI-generated advertising, broken down by region, with what brands should change now.
New cross-market survey data shows trust in algorithmic curation is collapsing, forcing brands to rethink discovery and creator strategy.