Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
AI creator discovery adoption hit 36.67% of brands — here’s what’s driving the shift and how to vet tools without adding risk.
Brands with mature attribution stacks spend 23% more on martech — and get more out of every dollar. Here’s what they’re doing differently.
Trust-based algorithm ranking is replacing reach across TikTok, Instagram, YouTube, and LinkedIn, forcing brands to rethink creator strategy.
As AI personalization scales, consumer trust keeps dropping — here’s why transparent attribution models are now a brand risk-mitigation issue.
Platform algorithms now reward creator credibility over follower count, forcing brands to rethink reach-first influencer strategy.
Sub-20K creators now command nearly half of US influencer budgets — here’s what’s driving the shift and how brands should respond.
Consumer AI use is soaring while ad trust craters — here’s what that trust gap means for creative governance and brand risk in 2026.
The AI martech market’s climb toward $74 billion is fueling vendor bundling that puts your point-solution renewals at risk.
LinkedIn’s algorithm now flags salary-vague sponsored posts under EU pay transparency rules, forcing B2B brands to rethink job-adjacent content.
Gartner’s 92% AI-influenced marketing role forecast is forcing brands to rebuild content teams around orchestration, not production.