Browsing: AI

61% of marketers use AI for media planning, yet most cap spend under 20%. Here’s what’s really driving the trust gap.

Google’s AI Overviews and OpenAI cite content differently. Here’s how brands should structure content to earn visibility in both.

Meta’s Advantage+ Andromeda update promises real-time signals for creator ads. Here’s what the data actually shows brands before they reallocate budget.

Hospitality’s AI recommendation engines are rewriting product discovery — here’s what CPG and retail brands must do to stay visible.

Brands now use generative AI to test dozens of ad hooks pre-spend, cutting media waste and speeding up creative decisions.

Sentiment-driven content distribution rewards trust over reach — here’s how to evaluate AI platforms without torching brand safety.

Brands using generative AI for UGC-style content are cutting production timelines in half without sacrificing quality or authenticity.

Genspark’s multi-agent lemonade stand test exposes what agentic ad production can automate — and where brand oversight still can’t be skipped.

A vendor evaluation framework for AI hook-structure generators like GetHookd, weighing ad output speed against brand risk and ROI.

Probabilistic attribution models blend share-of-model metrics with MMM to finally credit AI-search-influenced purchases without cookies.