Browsing: Case Studies
B2B cybersecurity firms face fierce competition and ever-evolving threats. Leveraging the expertise of ethical hackers on YouTube helped one firm…
In 2025, a leading B2B cybersecurity firm partnered with ethical hackers on YouTube to enhance its brand and increase client…
The direct-to-consumer (D2C) pet brand market is fiercely competitive, with brands seeking innovative ways to capture online attention. In this…
In 2025, a leading fintech app leveraged fin-fluencers to build trust and acquire users, transforming its growth strategy in a…
In this case study, we reveal how a CPG brand used influencer seeding to win shelf space at Target, outmaneuvering…
B2B influencer campaigns are lauded for their ability to generate high-quality prospects, but what happens when your influencer program results…
Legacy brands often struggle to remain relevant in an ever-changing digital environment, but a bold contrarian influencer strategy can spark…
In 2025, marketers witnessed a surprising phenomenon: a lavish influencer event generated hype offline but resulted in virtually zero social…
Building credibility in today’s crowded SaaS landscape isn’t easy. In this case study, we’ll explore how a SaaS company used…
In this case study, discover how a luxury hotel chain uses influencers for reputation management in the competitive hospitality market.…