Browsing: Case Studies

A mid-market CPG brand cut its cost-per-acquisition below paid search using AI-matched nano-creators. Here’s how they did it.

Chipotle’s TikTok Shop affiliate program solved same-day order attribution with structured tagging, disclosure rules, and closed-loop tracking.

Liquid Death’s nano-creator seeding program undercuts paid search CAC in canned water, proving absurdist branding scales cheaper than bidding on keywords.

Chipotle turned TikTok menu hacks into a trackable, same-day revenue channel — here’s how the affiliate program actually worked.

Chipotle turned TikTok menu hack chaos into trackable same-day revenue, proving Shop affiliate links can close the attribution gap fast food marketers hate.

Warby Parker’s nano-creator try-on videos cut CAC below paid search in Q2, proving small-creator UGC can outperform bid-based acquisition.

Chamberlain Coffee skipped macro deals entirely, using nano-creator grocery hauls to earn Target shelf space and prove retail demand organically.

Trader Joe’s built a cult following on zero influencer deals, proving employee and fan UGC can outperform paid creator budgets.

Trader Joe’s skips paid influencers entirely, turning employees into its most trusted content engine and creating genuine cult product demand.

Chamberlain Coffee skipped founder-fame marketing for nano-creator seeding, winning retail shelf space and distribution without paid celebrity power.