Browsing: Industry Trends

Some brands slash creator and CTV budgets 40 percent while rivals double down. Here’s what separates the winners from the panickers.

Digiday’s agency report shows linear TV losing ground as media buyers route budgets to streaming and creators, reshaping 2026 planning.

UGC rates swing from 160 to 5200 euros across Europe. Here’s what drives the gap and how brands should budget by market, not continent.

European influencer budgets jumped 72 percent to a 175K euro median, and brands without benchmarks are already overspending or underfunding.

Edelman’s creator marketing expansion signals a PR power grab on influencer budgets, forcing agencies and brands to rethink vendor strategy.

Washington Post and Warner Bros Discovery are hiring creators as staff. Here’s what that hiring wave means for brand budgets and talent risk.

Live commerce streaming hit 52 percent. Here’s how brands should plan budgets, platforms, and compliance before it becomes unavoidable.

More brands are swapping fees for equity in creator businesses, betting on long-term upside over short-term campaign wins.

Generative AI lets B2B buyers research and decide without a sales rep, forcing brands to rebuild creator content for a self-serve funnel.

AI engines cite earned media 84 percent of the time over paid placements, forcing brands to rebuild PR, SEO, and creator strategy around proof, not promotion.