Browsing: Industry Trends
Top creators are leaving TikTok at twice the rate of mid-tier talent — here’s what it means for 2027 media plans.
More brands now buy influencer content like media inventory—forecasted, tracked, and optimized against hard ROI benchmarks.
Go Zero killed its influencer budget entirely. The data behind that call reveals why brands are auditing vanity spend across the board.
Top creators are shifting effort back to Instagram, forcing brands to rethink platform budget allocation and channel strategy.
TikTok Shop beauty sales jumped 107.7%, proof that product discovery has permanently moved from search bars to social feeds.
AI Overviews and zero-click search are rewriting product discovery — here’s how brands should adapt budgets, KPIs, and content strategy.
TikTok’s engagement-first algorithm is letting small beauty creators outperform mega-influencers, forcing brands to rethink discovery strategy.
EMARKETER’s $23.41B TikTok Shop forecast signals a permanent shift in CPG media mix planning, not a passing platform trend.
Generative search is rewriting the funnel — here’s how brands should structure content for both human readers and AI agents.
New survey data on Gen Alpha ad skepticism shows brands face a trust gap that traditional influencer tactics can’t fix.