Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a marketing strategy that aligns sales and product teams is crucial for maximizing growth in today’s competitive markets. When…
Employer branding through employee influencer programs is redefining how organizations attract top talent in 2025. By empowering employees to share…
Understanding insurance requirements for influencer event activations is vital in 2025, as brand events, pop-ups, and experiential marketing experiences rise…
Public relations integration with influencer campaigns has become essential for brands aiming to amplify their message and foster genuine connections.…
Product liability issues in influencer endorsements have rapidly gained importance with the explosion of social media marketing. Brands and influencers…
Customer success stories through influencer narratives are rapidly transforming how brands build trust and achieve growth. By leveraging authentic influencer…
Exclusive influencer deals have become a dominant marketing strategy, but their impact on market competition raises significant antitrust considerations. Brands…
Demand generation through B2B LinkedIn influencers has become a pivotal strategy for businesses seeking high-quality leads and industry authority. As…
Accessibility compliance in influencer video content is crucial for reaching wider audiences and meeting legal requirements. As social media platforms…
Event marketing through influencer ticket giveaways is gaining traction as a winning strategy for boosting attendance and brand visibility. By…