Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to structure a usage rights buyout for a high-performing piece of content can drive significant value for both…
Measuring the impact of influencer marketing on employee morale is increasingly vital for businesses optimizing internal culture and external brand…
Understanding how to comply with alcohol promotion guidelines on social media is crucial for business owners, marketers, and influencers alike.…
Building a content repurposing machine that maximizes your ROI can revolutionize your content marketing in 2025. By systematically transforming one…
Drafting an international creator contract requires careful consideration of governing law. The governing law clause determines which country’s legal system…
Understanding how to use influencers to drive pre-saves and pre-orders for a launch can make an enormous difference in the…
Running a successful contest or giveaway on social media can skyrocket brand engagement, but it’s essential to play by the…
Building a brand safety checklist for vetting potential creator partners is essential in today’s dynamic digital landscape. Working with creators…
Structuring a tiered affiliate payout based on customer lifetime value (CLV) can transform your partner program’s ROI and incentivize serious…
Brands invest heavily in marketing, but accurately assessing the influence of a campaign on brand search queries remains a challenge.…