Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding works made for hire vs. licensing in creator contracts is critical for artists, freelancers, and content creators safeguarding their…
Building an influencer program that drives customer lifetime value (CLV) is essential for brands seeking sustainable growth. By leveraging the…
The legal implications of AI-generated content that mimics a specific creator’s style are becoming increasingly important in 2025. As businesses…
How to Structure a Campaign That Drives Both Online Sales and In-Store Redemptions is a crucial question for retailers in…
The Influencer Marketing Maturity Model provides a vital framework for brands to evaluate and advance their influencer initiatives in 2025.…
Understanding how to negotiate “favored nations” clauses is crucial for securing the best rate and terms in today’s highly competitive…
Effective influencer campaigns can significantly boost share of wallet for a CPG brand by engaging high-intent shoppers where they spend…
The right of publicity law directly impacts how influencers’ names, images, or likenesses can be used, especially in perpetuity. Navigating…
Building a talent pipeline for your influencer program is essential to maintain momentum, relevancy, and results in today’s ever-evolving creator…
Understanding how to model influencer marketing impact in a marketing mix modeling (MMM) platform is essential for marketers seeking to…