Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The ethics of virtual gifting and microtransactions in live streams has become a hot topic as more creators rely on…
Structuring royalties for an influencer-designed, co-branded product line is now a pivotal consideration for brands seeking to leverage social reach…
Setting up an effective influencer marketing ops function can transform your brand’s digital presence, streamlining every aspect of your partnership…
Navigating China’s MCN (Multi-Channel Network) landscape is crucial for foreign brands seeking growth in one of the world’s most dynamic…
Knowing how to use influencers to promote a brand’s sustainability or B-Corp certification can drive meaningful engagement and consumer trust…
The legal distinction between “parody” and “infringement” in influencer content is increasingly significant for digital creators. Understanding where the law…
Wondering how to design a campaign that drives in-app purchases for mobile games? Effective campaign design unlocks higher revenues and…
Looking to boost your mobile game’s revenue? Learning how to design a campaign that drives in-app purchases for mobile games…
Partnering with civic influencers for public service announcements (PSAs) is an effective strategy to reach and mobilize diverse audiences with…
Partnering with civic influencers for public service announcements (PSAs) is revolutionizing modern outreach, enabling organizations to inspire genuine civic engagement…