Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The FTC Disclosure Checklist 2025 is a crucial guide for brands aiming to maintain transparency and build trust with consumers.…
In the evolving landscape of digital marketing, the debate between building always-on influencer programs and campaign-only approaches is more relevant…
Influencer marketing ROI is at the forefront of digital strategies in 2025, with brands seeking measurable results from every paid…
Influencer marketing for small businesses is rapidly changing the way brands connect with their audiences, driving real growth even on…
B2B influencer marketing has moved from a niche experiment to a core growth lever for modern brands. In 2025, LinkedIn…
Unlock the potential of micro-influencers for mobile app installs. Learn why they’re key and how to collaborate effectively for maximum impact!
Trust, aspiration, brand awareness, and more. Learn all about the ways influencer marketing impact consumer behavior.
Discover the importance of influencer marketing for brands: explore its benefits and the industries that harness its power. Learn the “what’s” and “how’s” behind this strategy.
Learn the best practices to boost your campaigns by combining geo-targeting and influencer marketing. Supercharge your marketing efforts now!
In the rapidly evolving digital landscape, social media platforms are becoming increasingly crucial for businesses to reach their target audience.…