Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Launching a successful product starts with a robust plan. Learning how to build a go-to-market strategy for a new B2B…
Drafting a comprehensive service level agreement for your website hosting and maintenance sets clear expectations, protects your business, and provides…
Looking for a powerful, cost-effective way to grow your business? Building a referral program that is a key growth driver…
Understanding trademark and copyright law is essential for digital marketers navigating the fast-evolving world of content creation and brand strategy.…
Creating a professional development and training program for marketers is essential for business growth in 2025. A well-structured plan cultivates…
Wondering how to negotiate a non-compete clause with a marketing agency? As more agencies add restrictive language to contracts, understanding…
A comprehensive full-funnel marketing audit is essential for brands seeking to maximize ROI and drive sustainable growth in 2025. Evaluating…
Understanding how to comply with subscription and auto-renewal laws in California and New York is essential for businesses in 2025.…
Understanding how to model the impact of brand equity on customer acquisition cost is essential for modern marketers navigating competitive…
A well-structured retainer agreement for a PR agency is the backbone of a successful, long-term client relationship. This document clarifies…