Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, influencer gifting compliance mistakes are still among the most common legal missteps in digital marketing. These mistakes can…
Struggling to get results from your influencer marketing? Understanding how to pick the right channels for influencer partnerships is critical…
Looking to maximize your marketing ROI in 2025? Building repeatable influencer systems for your marketing team can unlock consistent brand…
Learning how to build influencer playbooks for multiple product lines is critical for brands aiming to maximize ROI and streamline…
Knowing how to balance organic and paid influencer content is essential for brands aiming to build authentic, lasting relationships with…
Mastering how to balance organic and paid influencer content is essential for modern brands aiming to reach target audiences authentically…
How small brands can compete with big brands using influencers is a topic at the forefront of digital marketing in…
B2B influencer marketing can drive exceptional results or drain your resources if not managed smartly. Whether you’re a marketing manager…
Influencer partnerships can boost your brand, but influencer misinformation can quickly erode hard-earned trust. As misinformation spreads easily online, protecting…
Many marketing teams grapple with how brands can fix broken influencer strategies, especially as digital platforms evolve in 2025. Approaches…