Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a successful business demands a solid foundation—especially financial. Knowing how to create a marketing budget for a high-growth startup…
Structuring a Master Services Agreement with a technology vendor is essential to safeguard your business, define responsibilities, and anticipate challenges.…
Measuring the ROI of a partner marketing program is crucial to ensure your collaborations deliver value, drive growth, and support…
Understanding patent law is critical for brands with innovative products, as it ensures that unique ideas are protected from imitation…
Launching a new software feature can accelerate growth—if you have the right go-to-market strategy. Without a clear plan, even the…
A strong Service Level Agreement (SLA) is crucial to any successful CRM implementation, establishing clear performance standards, support expectations, and…
Building a referral program that turns customers into brand advocates can skyrocket your business growth in 2025. A thoughtfully executed…
Understanding trademark and copyright law for startups is crucial for protecting your brand, products, and original creations in today’s highly…
Building a high-performing marketing team starts with knowing how to create a professional development plan for your marketing team. Smart…
Negotiating a non-compete clause with a key employee is critical for safeguarding your business interests while retaining top talent. Striking…