Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Developing a robust marketing strategy for a SaaS company targeting startups requires a blend of innovative tactics and deep understanding…
Successfully learning how to negotiate a sponsorship agreement for a niche industry podcast can transform your show’s revenue and growth.…
Measuring the ROI of a brand community event—whether online or offline—is critical for marketing teams aiming to prove impact and…
Understanding how to comply with green marketing regulations for packaging is essential for brands aiming to showcase their eco-friendly credentials…
Building a marketing plan that is scalable through automation is essential for businesses aiming for sustainable growth in 2025. Automated…
Drafting an influencer agreement covering usage rights for paid ads is essential in today’s digital marketing landscape. A well-constructed agreement…
Developing a co-marketing strategy focused on lead generation empowers businesses to reach new audiences and accelerate growth through collaboration. By…
Sweepstakes and contest laws for influencer marketing campaigns can be complex, costly to ignore, and vital to your brand’s reputation.…
Building a winning marketing strategy for a B2C marketplace app is crucial for lasting growth in today’s crowded digital space.…
Learning how to negotiate a licensing agreement for using music in advertisements can be the difference between a captivating ad…