Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Setting key performance indicators (KPIs) for your marketing team is crucial to measure effectiveness, optimize campaigns, and align efforts with…
Building a marketing plan that can weather an economic downturn is crucial for businesses navigating uncertainty in 2025. With unpredictable…
Developing a marketing strategy for a non-profit that drives donations is essential for maximizing your impact and achieving your mission.…
Negotiating a Software as a Service (SaaS) agreement with a vendor is a crucial business step that impacts cost, scalability,…
Implementing a customer-led growth strategy can transform your organization, but understanding its true impact requires a clear measurement framework. Crafting…
Understanding how to comply with “Made in” and country of origin labeling regulations is essential for legal and reputational reasons…
Building a marketing plan that is aligned with your product roadmap is essential for maximizing growth, ensuring consistency, and delivering…
User-generated content (UGC) can drive engagement, build trust, and boost SEO, but without a clear and effective user-generated content (UGC)…
Building a customer-led content strategy for your blog ensures every post resonates with your target audience, drives engagement, and supports…
Understanding real estate marketing and advertising regulations is crucial for agents, brokers, and property managers who want to succeed and…