Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In today’s competitive marketplace, learning how to build a marketing plan that can pivot quickly based on data is a…
Drafting a clear independent contractor agreement for international freelancers is crucial in today’s globalized digital economy. Such contracts protect both…
Building a thriving community around your brand can drive sustainable growth. Learning how to develop a community-led growth strategy leveraging…
Implementing a community-led growth strategy leveraging ambassadors can revolutionize your brand engagement and organic reach. By empowering passionate users to…
Product safety testing and certification are crucial pillars of a successful brand strategy. Ensuring your products meet regulatory, quality, and…
Developing a robust marketing strategy for a local restaurant chain is essential for standing out in today’s competitive market. From…
Mastering how to negotiate an exclusivity agreement with an influencer agency can empower brands to build impactful, long-term collaborations. With…
A framework for measuring the success of a brand licensing program is critical for ensuring both profitability and long-term brand…
A successful brand licensing program can open new revenue streams, boost brand visibility, and foster valuable partnerships. Yet, understanding its…
Adhering to international laws for user data collection is now a top concern for businesses of all sizes. With evolving…