Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Launching a successful influencer campaign relies on efficient product distribution. Setting up a “product seeding” warehouse workflow ensures brands deliver…
In 2025, retaining complete control over your creative assets is critical for protecting your business. A “Work Made For Hire”…
Developing a “Brand Ambassador” handbook for consistent messaging is essential for brands aiming to maintain a unified voice across every…
Understanding “sin stock” advertising is vital for brands navigating alcohol, gambling, and tobacco promotions in today’s tightly regulated landscape. With…
Building an effective influencer presence requires a mix of consistency and impact. Knowing how to create a “always-on” influencer strategy…
If you’re looking to understand the difference between “vanity metrics” vs. “business metrics,” you’re not alone. In 2025, as digital…
Truth in advertising is essential for building consumer trust, with the “material connection” definition playing a vital role in maintaining…
In 2025’s rapidly shifting digital ecosystem, negotiating exclusivity in a multi-platform world has never posed greater strategic challenges or rewards.…
Understanding CAN-SPAM Act compliance for influencer email lists is crucial for anyone growing their brand through direct email outreach. With…
Crisis simulation is a cornerstone of robust risk management, especially when influencers are integrated into brand identity. Brands partnering with…