Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Implementing a successful customer advocacy program can fuel business growth, but quantifying its financial impact remains a challenge for many…
Understanding how to comply with native advertising and sponsored content guidelines is crucial for publishers and brands in 2025. As…
Building a marketing plan that is both long-term and short-term is essential for brands seeking sustainable growth and rapid results.…
Writing a clear and effective website terms and conditions agreement is essential for protecting your online business while building trust…
Building a truly customer-centric marketing team structure is essential for businesses aiming to drive loyalty and revenue in 2025. As…
Understanding alcohol and tobacco marketing and advertising regulations is crucial for any business or advertiser in 2025. These fast-evolving laws…
Building a Direct-to-Consumer (D2C) subscription brand requires a marketing strategy that’s both innovative and data-driven. By tailoring your approach to…
A Master Service Agreement (MSA) forms the backbone of many successful business partnerships, defining the terms and parameters for ongoing…
Building a successful sales enablement program is crucial for driving revenue growth and maximizing team effectiveness. But how do you…
Building an effective sales enablement program is only half the battle; tracking its real impact is just as crucial. That’s…