Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The digital marketing landscape is evolving fast, and engagement rate is no longer the sole indicator of success. Enter the…
Influencer marketing for highly regulated industries like pharma and healthcare is evolving rapidly in 2025. Companies must navigate strict rules…
Building a center of excellence for influencer marketing is crucial for large organizations striving to stay competitive in 2025. By…
Understanding music licensing for influencer content on TikTok and Reels has never been more critical. As platforms ramp up copyright…
As third-party cookies disappear, brands are seeking smarter ways to gather customer insights. How to use influencers to gather first-party…
The ethics of gifting occupy a gray area in professional and personal relationships, raising the question: when does a gift…
Creating an influencer media kit for your own brand is a strategic way to broadcast your value and invite lucrative…
Influencer marketing for app installs and user acquisition is one of the most effective strategies to boost your mobile app’s…
The rise of AI-powered music in creator content is transforming how digital creators approach soundtracks, background scores, and audio branding.…
Influencer marketing for subscription box companies has evolved into a sophisticated retention tool. As the market matures in 2025, collaborating…