Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a proactive crisis response team for influencer campaigns is essential for protecting your brand’s reputation in today’s fast-paced, social-first…
The data privacy implications of using AI for audience analysis are front and center in 2025, as businesses increasingly rely…
Calculating the earned media value of an influencer’s story vs. a post vs. a reel is crucial for brands seeking…
Designing an exclusivity clause that’s fair to both brands and creators is crucial in influencer marketing partnerships. A well-crafted agreement…
Building an influencer program with zero budget may sound daunting, but in-kind partnerships can amplify your brand’s reach without financial…
The art of the soft launch—using influencers to test new markets quietly—has redefined modern marketing in 2025. Brands now skip…
Influencer content can be a powerful tool for improving your SEO and link-building strategy, elevating your brand’s search visibility and…
The AANA Code of Ethics for influencer marketing is the gold standard for responsible advertising in Australia. As the influencer…
Implementing a successful influencer campaign that drives app reviews and ratings can elevate your app’s credibility and boost user acquisition.…
Understanding Engagement Rate Limitations in 2025 Engagement rate has long been a staple metric for brands and marketers assessing success…