Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Understanding the impact of economic downturns on influencer marketing spend is crucial for brands navigating uncertain financial climates. As budgets…
The shift from perfection to authenticity in influencer content has redefined how digital creators connect with their audiences in 2025.…
The economics of influencer marketing is rapidly evolving, driven by the search for measurable ROI and greater accountability. Understanding metrics…
The rise of knowledge influencers has revolutionized the landscape of educational content marketing, transforming how information is shared and consumed…
The convergence of influencer marketing and affiliate marketing is transforming digital advertising. By merging personal reach with performance-based strategies, brands…
Influencer marketing in emerging markets is reshaping the digital landscape across APAC, LATAM, and Africa. Rapid social media adoption, mobile…
As Web3 and decentralized social platforms rapidly reshape the digital landscape, influencer marketing stands at the edge of transformation. This…
Influencer marketing is aging up, with brands now targeting Gen X and Boomer audiences for remarkable results. As these generations…
Influencer marketing in the metaverse is transforming digital brand strategies by unlocking immersive worlds and interactive consumer touchpoints. As brands…
The creator middle class is revolutionizing influencer marketing by bridging the gap between micro and celebrity influencers. Brands seeking measurable…