Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The “Gamer” demographic is expanding rapidly in 2025, making it a hot target for brands marketing non-gaming products. Whether you’re…
The “de-influencing” wave has sparked a new demand for radical honesty in reviews, as consumers crave transparency in a saturated…
The “Gatekeeping” phenomenon has taken social media by storm, sparking debates around why certain secrets or insider tips go viral…
The “Gatekeeping” phenomenon on the internet is capturing widespread attention as viral secrets become the currency of digital popularity. What…
The “silent review” trend, a new fusion of ASMR for product demos, is transforming how consumers discover products in 2025.…
The “Nostalgia” trend, especially for Y2K content, is taking over digital spaces and proving highly effective for brands. Marketers everywhere…
The “anti-hustle” culture is shifting the narrative on ambition, with soft life content trends redefining success and well-being in 2025.…
The slow fashion movement encourages conscious consumerism and sustainable choices in the apparel industry. More thrifters and fashion brands are…
The rise of “blue collar” influencers is reshaping the influencer landscape, as trades and manual labor professionals build large audiences…
The influencer parent debate raises tough questions about consent, privacy, and child welfare in the digital era. As parents turn…