Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The psychology of community shapes how connections form within organizations, driving motivation and trust. When fostering belonging among ambassadors, understanding…
The rise of the Chief of Staff for top-tier creators is reshaping how influencers operate and how brands collaborate in…
The rise of audio content has transformed digital marketing, with brands and creators partnering on podcasts and social audio rooms…
The authenticity paradox challenges brands in 2025: why does highly polished content sometimes underperform, while raw, genuine posts excel? This…
As we enter 2025, brands are adapting to a “post-cookie” world where third-party tracking is obsolete. Influencer marketing provides a…
The “Creator House” model has transformed influencer marketing in 2025, offering content creators unique collaborative environments and brands novel promotion…
The rise of the niche community on platforms like Discord, Geneva, and Telegram has transformed the way enthusiasts, professionals, and…
The psychology of “scarcity” and “exclusivity” in creator-led launches reveals why limited-access products ignite consumer desire. As digital creators increasingly…
The psychology of scarcity and exclusivity in creator-led launches drives today’s digital marketing successes. Understanding why limited-time offers and exclusive…
The future of shopping is rapidly evolving as social platforms like TikTok, YouTube, and Instagram introduce in-stream checkout, turning engagement…