Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The consolidation of the creator economy by large companies is transforming the landscape for creators and fans alike. As corporations…
The solopreneur creator is reshaping the business landscape, leveraging technology to build success as a one-person media company. With digital…
The creator economy’s impact on higher education and marketing degrees is revolutionizing how institutions shape curricula and how students prepare…
The death of the like button has transformed how brands and creators measure digital success, putting less emphasis on vanity…
The creator-as-investor trend is reshaping influencer marketing in 2025, with influencers increasingly opting for equity stakes instead of flat fees.…
In 2025, the rise of hyper-realistic virtual influencers has changed how brands, creators, and consumers engage online, pushing digital authenticity…
The shift from aspirational to relatable content in influencer marketing reflects a major change in how brands connect with audiences.…
The creator house phenomenon has redefined how online influencers collaborate, monetize, and scale their personal brands. This business model brings…
The rise of the B2B influencer on traditionally B2C platforms like TikTok is reshaping digital marketing strategies and fueling unprecedented…
The impact of data privacy changes on influencer marketing is reshaping how brands connect with audiences in 2025. As regulatory…