Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, brand success increasingly depends on forging authentic connections with target audiences. The primary keyword, community-first micro-creators, reflects a…
The influencer marketing world is experiencing a massive shift. In 2025, brands are finally waking up to a fact the…
Looking to boost downloads for your mobile app? Harness the power of influencers! Discover how to effectively leverage influencers, the benefits of doing so, and strategies to measure the success of your campaign.
In today’s digital age, mobile influencer marketing has emerged as a powerful strategy for brand owners, marketers, and decision-makers. It…
Is influencer marketing dying? Explore its future, continued relevance, and impact on the digital landscape. Learn how to harness influencers for brand success.
This article breaks down the key similarities and differences between influencer marketing and brand ambassadors, their pros and cons. Find out what would be best for your business.
In today’s digital age, the power of word-of-mouth marketing has evolved to include a new player: influencers. But what exactly…