Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, brands are rethinking how they create value long after checkout. The Shift Toward Circular Marketing and Product Life…
As households weigh rising costs, rapid AI adoption, and uneven job security, a new mood is shaping buying behavior: The…
In 2025, many shoppers feel pulled between hope and hesitation, creating what analysts call skeptical optimism in 2027 consumer sentiment.…
The Witherwill Phenomenon is reshaping how people buy, subscribe, and stay loyal as the market heads toward 2027. Consumers feel…
The paperization trend is reshaping how brands present, protect, and ship products in 2025. As regulators tighten rules and customers…
Treatonomics is reshaping how people spend: small, frequent indulgences that feel doable even when budgets feel tight. From premium coffee…
In 2025, consumers increasingly evaluate not just price and features, but where their data lives and who controls it. The…
Subscription fatigue is reshaping how people pay for software, entertainment, fitness, and even household essentials in 2025. As monthly charges…
Generative search is reshaping how people discover, evaluate, and choose products online. Instead of opening ten tabs and stitching together…
The micro community surge is changing how brands, creators, and members build trust online. In 2025, people want fewer distractions,…