Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The future of search engines beyond Google is being shaped by the rise of niche and vertical search platforms, transforming…
The ethics of using dark patterns in website design and marketing are under increasing scrutiny as digital interactions become integral…
The future of brand storytelling in an increasingly fragmented media landscape demands innovative strategies to connect with consumers across platforms.…
The primary keyword phrase: AI-powered competitive intelligence in marketing is transforming how brands pinpoint opportunities and stay ahead of rivals.…
The rise of AI-powered competitive intelligence in marketing is transforming how brands outperform their rivals. Through precise data analysis, automation,…
The creator fund economy has transformed platform monetization programs, empowering content creators to earn sustainable income online. Platforms like TikTok,…
Influencer marketing campaigns have surged in popularity, but what is the environmental impact of influencer marketing campaigns in 2025? As…
The science of virality is a fascinating intersection of psychology, algorithms, and creative influence. With short attention spans and crowded…
The science of virality unveils why certain influencer content spreads like wildfire while other posts fade into obscurity. Understanding what…
The globalization of influencer marketing is reshaping how brands connect with diverse audiences worldwide. As companies increasingly pursue cross-cultural campaigns,…