Browsing: Compliance
When AI agents launch campaigns without human sign-off, liability doesn’t vanish. It shifts, and most brand contracts aren’t ready for where it lands.
Blended CPM contracts can trigger wage and hour liability if brands misclassify creators as employees. Here’s how to structure deals safely.
TikTok Shop affiliate commissions don’t exempt health creators from FTC supplement rules. Here’s the disclosure audit brands need now.
Google’s new stance on undisclosed incentivized reviews forces brands to rebuild seeding programs around proof, not just product drops.
The EU’s DSA designation turns ChatGPT into a regulated search gateway, and brands relying on AI visibility now face new disclosure risk.
Google’s updated review guidelines close the gifted-content loophole, forcing brands and creators to disclose free products or risk search penalties.
Kuwait’s five-year influencer record law signals a global shift toward audit-ready creator compliance brands can no longer ignore.
AI answer engines strip sponsorship disclosures from creator content they cite, creating new FTC exposure brands must close now.
Cross-border NIL deals expose brands to tax, image rights, and visa compliance gaps most contracts never address.
When a recalled product was promoted by a creator first, brands still own most of the legal and reputational fallout. Here’s how liability actually breaks down.