Browsing: Compliance
Creator marketing insurance closes the liability gaps standard media policies miss, from FTC fines to deepfake disputes and rogue creator conduct.
Most UGC contracts grant “perpetual” rights that don’t actually cover paid media or AI reuse, exposing brands to right of publicity claims.
A fresh FTC endorsement guide enforcement sweep is hitting brands and creators alike. Here’s what the settlements reveal about surviving the next one.
Phygital creator activations collect retail data across three parties. Here’s how brands structure data sharing to avoid privacy violations.
Livestream shopping skips age gates that COPPA requires, leaving brands exposed when kids buy from creator-hosted shopping streams.
AR filter face scans can trigger biometric privacy lawsuits under BIPA and similar statutes, here’s the compliance checklist brands need.
FTC rules make brands liable for creator disclosure failures too. Here’s who actually pays, and how agencies can limit exposure.
Teen screen time laws now span 20+ states with conflicting rules, creating real targeting, consent, and disclosure risk for brand campaigns.
Alabama’s TikTok teen time limits reshape when and how brands reach younger audiences, forcing new scheduling, compliance, and creative strategies.
Meta’s $5.3 billion settlement is reshaping YouTube and TikTok compliance expectations, and brands that wait to adapt will pay the price.