Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The silent skill demo format proves product value through action alone, cutting FTC risk and winning sound-off feeds.
The grocery-list swap format turns routine CPG purchases into organic, FTC-safe discovery content that outperforms scripted hauls.
A practical brief framework for turning one livestream into compliant, platform-native commerce content across TikTok, Instagram, and YouTube.
A production playbook for brands building AR try-on experiences for Instagram Shopping, covering costs, tools, compliance, and ROI.
A tactical brief framework for TikTok Shop’s fast-cut demo format, built for brands chasing discovery-feed conversions without burning creator trust.
Consumers now expect creators to actually use products on camera — here’s how brands should rebuild briefs around real demonstration.
B2B webinars are dying on 60-minute formats. Here’s a creative brief for chopping them into social-first content that actually converts.
Paid courses are becoming a creator-brand monetization channel that builds trust, generates first-party data, and diversifies revenue beyond deals.
A practical framework for allocating budget across short-form, long-form, livestreams, and paid courses without fragmenting your brand story.
A second-screen content strategy briefing framework helps brands direct creators for viewers who watch TV with a phone in hand.