Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Running affiliate-driven campaigns offers impressive revenue potential, but compliance issues can quickly derail your efforts and harm your brand’s reputation.…
Building a creator funnel for retargeting is essential for maximizing audience engagement and conversions in today’s competitive creator economy. By…
Negotiating an influencer contract is a critical step in building a successful brand partnership. Missing crucial clauses can expose brands…
Influencer contracts are essential for safeguarding both brands and content creators, but missing key clauses can lead to confusion and…
Building a crisis playbook for influencer partnerships is essential for brands looking to navigate today’s unpredictable digital landscape. As influencer…
Influencer marketing regulations have evolved, but many brands still misunderstand critical legal requirements. Noncompliance can lead to reputational damage and…
To remain competitive and effective, brands must regularly evaluate their influencer initiatives. Learning how to audit your existing influencer program…
Cross-border creator contract requirements for 2025 are evolving as global digital collaboration becomes the norm. Content creators and brands now…
Brands and marketers constantly seek ways to lower influencer CPA (cost per acquisition) without sacrificing conversions. Optimizing your funnel structure…
Creator benchmarking is transforming how brands measure and optimize influencer marketing performance in 2025. By systematically comparing creators’ metrics, brands…