Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Looking to strengthen your company’s brand from within? Learning how to build an internal influencer program with your own employees…
Including a mediation clause for resolving disputes amicably can help businesses and individuals avoid costly litigation and maintain healthy relationships.…
Learning how to use influencers to amplify your brand’s other marketing channels is a powerful strategy in 2025. The right…
As digital creators expand their reach, accessibility disclosures in creator content have become crucial for transparency and inclusivity. Knowing how…
Your brand’s affiliate program thrives when partners feel empowered and supported. Knowing how to create a self-service portal for your…
Establishing a content exclusivity period for a product launch can rapidly boost early attention, rewarding your closest partners and elevating…
Understanding how to assess marketing spend is crucial in the digital age. Developing a framework for measuring the cost per…
Truth-in-advertising laws require marketers to back up every product claim with evidence. Understanding these regulations protects your business from legal…
Developing a persona for your brand that resonates with creators is critical for building authentic relationships and driving brand engagement.…
Drafting a robust content usage clause specifying platforms, duration, and media is essential for clearly defining how your digital assets…