Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Truth in advertising is essential for building consumer trust, with the “material connection” definition playing a vital role in maintaining…
In 2025’s rapidly shifting digital ecosystem, negotiating exclusivity in a multi-platform world has never posed greater strategic challenges or rewards.…
Understanding CAN-SPAM Act compliance for influencer email lists is crucial for anyone growing their brand through direct email outreach. With…
Crisis simulation is a cornerstone of robust risk management, especially when influencers are integrated into brand identity. Brands partnering with…
Crypto promotions have become a powerhouse strategy for blockchain projects, influencers, and crypto platforms. However, promoting digital assets in the…
Building an “Influencer Mafia” using the PayPal Mafia approach is revolutionizing how creators collaborate and scale their careers in 2025.…
Music licensing for sync rights in sponsored social video is a must-know topic for brands and content creators navigating digital…
Choosing between retainer models and one-off fees can dramatically affect a business’s financial efficiency. Each payment structure offers distinct benefits…
“Work for hire” agreements are crucial in today’s creative economy, especially when questions about owning the raw files arise. Understanding…
The “Halo Effect” in marketing measures brand lift that transcends mere clicks, highlighting how advertising shapes perception beyond direct response.…