Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Writing a comprehensive cookie policy explaining different cookie types is crucial for any website aiming for transparency and compliance in…
Building a sales enablement strategy focused on competitive intelligence is crucial in today’s dynamic B2B market. Businesses must enable their…
Selling digital products online is more popular than ever, which makes understanding e-commerce regulations for selling digital products absolutely essential.…
Building a strong marketing strategy for a B2B SaaS company selling to SMBs can be the difference between stellar growth…
Negotiating a Data Processing Agreement (DPA) with a CRM provider is crucial for protecting your organization’s data and ensuring regulatory…
Creating a framework for measuring the success of a lead generation campaign is essential in today’s data-driven business climate. Marketers…
Retargeting ads are a powerful tool for marketers, but they come with significant data privacy concerns. Learning how to comply…
Building a marketing calendar that incorporates seasonal trends is essential for maximizing campaign impact and staying ahead in competitive markets.…
Effective governance begins with understanding how to write clear and enforceable terms of use for a community forum. Providing transparent…
Building a loyal customer base is essential for long-term business growth, but keeping customers engaged can be challenging. Understanding how…