Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Using customer testimonials and endorsements can boost your brand’s credibility, but it’s critical to know how to comply with customer…
Building a marketing team from the ground up is critical for startups aiming to scale quickly and attract their target…
Every website owner needs a clear and concise privacy policy to build trust and meet legal requirements. A well-written privacy…
Building an effective channel strategy for your marketing campaigns can significantly boost your reach, engagement, and ROI. By selecting the…
Developing a channel strategy for your marketing campaigns can make or break your results. This approach helps you choose the…
Patent law is rapidly becoming crucial for social media influencers who design and market their own products. Understanding how patent…
Launching a successful brand requires careful financial planning. Learning how to create a marketing budget from scratch can be the…
Structuring a master services agreement with a long-term agency partner is a vital step to safeguard your business interests and…
Structuring a master services agreement with a long-term agency partner lays the foundation for trust, clarity, and ongoing business success.…
Measuring the ROI of a brand community is essential for proving its value and securing ongoing support. However, tracking impact…