Browsing: Case Studies
Lowe’s creator-led DIY series shows how project-based content drives measurable in-store purchase lift, not just video views.
Rare Beauty hit prestige top-5 status by building creator cohorts around product, not celebrity — here’s the operational playbook.
Liquid Death sells canned water like a punk album, proving absurdist creator partnerships can build a billion-dollar rebellion brand.
How Alo Yoga built a TikTok-first creator engine to manufacture lifestyle credibility ahead of its IPO push.
How Duolingo’s TikTok owl built category-leading app growth using zero paid media, just chaos, timing, and platform-native instinct.
Vrbo used AI to localize creative across 25,000+ destinations, proving personalization at scale beats one-size-fits-all campaigns.
A beer brand’s AI ad blooper went viral for the wrong reasons — here’s what brand strategists should learn about authenticity risk.
Ralph Lauren added 6.5M new customers via its Milan Cortina Olympics creator strategy. Here’s what premium brand marketers can replicate without a nine-figure sponsorship budget.
Macy’s celebration-first creator strategy offers heritage brands a replicable playbook for reconnecting with younger shoppers through culturally anchored influencer campaigns.
How American Eagle bypassed FDA-blocked TikTok Shop using long-tail creators to drive in-store lift—with campaign architecture, attribution design, and budget lessons for regulated brands.