Browsing: Case Studies
Duolingo built a billion-view marketing engine with zero traditional ad spend, just an unhinged owl and a real content strategy.
Chagee turned livestream commerce and nano-creator seeding into a US tea category playbook, proving education beats discounting at launch.
Feastables uses nano-creator taste tests to win retail shelf space, turning candy-aisle skepticism into proof buyers can’t ignore.
Aritzia sold out its Effortless Pant using a nano-to-macro creator ladder instead of discounting, proving seeding beats sales for full-price demand.
Chagee built a US tea category on TikTok Shop livestream commerce, skipping celebrity endorsement entirely. Here’s the playbook.
How Liquid Death built a billion-dollar beverage brand on nano-creator comedy and zero traditional ad spend.
Ryobi turned $50 nano-creator seeding into its top-performing acquisition channel, beating paid social ROAS with garage reviews.
Vessi turned waterproof shoe demos into a TikTok Shop growth engine, proving referral loops beat celebrity spend for durable, repeatable sales.
Poppi’s kitchen-table content series shows how brands rebuild trust after a health claims lawsuit with founder-led transparency.
YETI skipped national ads and built a premium cooler category through local guide partnerships and outdoor nano-creator seeding. Here’s the playbook.