Browsing: Case Studies
How e.l.f. Beauty’s performance-linked compensation model for mid-tier creators delivered 20% year-over-year ROI gains — and what brand strategists can replicate from their playbook.
Gap’s music-video-style creator campaign outperformed standard influencer sponsorships on engagement and conversion. Here’s what the brief architecture, casting, and distribution got right.
Benihana’s Q2 creator campaign drove measurable reservation lift using immersive experience content — here’s what their brief architecture, platform mix, and earned vs. paid strategy teach brand marke
Shoezone’s TikTok Shop street-interview creator strategy turns casual foot-traffic content into direct product sales. Here’s the tactical breakdown for footwear retail brands.
How e.l.f. Beauty built a scalable mid-tier creator program that consistently beats celebrity endorsements on cost-per-sale across TikTok and Instagram.
Invisible Media’s Backyard Cricket format reveals how specialist creator programming unlocks deeper brand integration, better attribution, and longer partnership windows than standard sponsorships.
Lowe’s micro-creator playbook activates tens of thousands of niche home improvement creators to drive in-store foot traffic and measurable online conversion at scale.
Shoezone’s TikTok Shop launch reveals how retail brands can architect creator-led commerce entry, solve link attribution, and capture younger shoppers at scale.
Kimberly-Clark’s creator strategy reveals why consistency, cultural fluency, and tight brief architecture outperform trend-chasing for sustainable influencer program ROI.
Unilever’s shift from celebrity deals to tens of thousands of creators demands new vetting systems, attribution models, and operational infrastructure. Here’s how they built it.