Browsing: Case Studies
How Coach built AI platform visibility through creator partnerships, surfacing in ChatGPT, Gemini, and Claude recommendations—and what their CMO’s playbook means for brand discoverability.
Ralph Lauren’s 70M-follower multi-platform strategy across LINE, Douyin, and Instagram reveals a replicable playbook for luxury brands scaling social commerce across markets.
Dhar Mann Studios delivers 300M weekly views through scripted vertical drama. Here’s what brand partners must audit on integration terms, demographics, and attribution before signing.
Milani’s demonstration-first TikTok brief and expert-validation format cracked Gen Z purchase intent in mass beauty. Here’s the strategic playbook behind the results.
How one regional tourism board built a tiered nano-to-macro creator program with performance bonuses tied to visitation data — and finally proved creator ROI at the board level.
How Unilever rebuilt its creator discovery model around interests over follower counts — and what brand teams can steal from its social-first content pipeline.
Starbucks’ Green Apron Creator Program reveals how enterprise QSR brands can build proprietary TikTok creator networks with precision matching, commerce attribution, and scalable activation architectu
Alo Yoga’s creator-centric IPO strategy reveals how social-commerce infrastructure and TikTok-first positioning can build public market credibility before a single S-1 is filed.
How Unilever replaced follower-centric campaign architecture with real-time signal balancing and interest-driven discovery to build a scalable, modern content supply chain.
P&G’s modular agency model reveals a structural blueprint mid-market brands can adapt to decouple production from strategy and take real ownership of creator programs.