Browsing: Case Studies

Häagen-Dazs earned organic TikTok amplification that outperformed a concurrent paid campaign in Q1 by engineering cultural moment creator briefs with precision brief architecture.

Minnesota Lottery’s AI gopher ad exposes the production standards, brand safety thresholds, and performance benchmarks every marketer needs before deploying AI creative in paid campaigns.

PepsiCo’s TikTok discovery strategy blends consideration-stage creator content, emotional engagement, and Shop integration to convert attention into CPG purchases at scale.

A regional bank and CPG brand combined organic creator posts with paid amplification on TikTok and Instagram to drive measurable sales uplift. Here’s exactly how they did it.

A regional bank and CPG brand combined organic creator posts with paid amplification on TikTok and Instagram — and measured real sales uplift. Here’s how they did it.

BPCM’s 55-creator simultaneous seeding campaign outperformed sequential drops by 3x. Here’s the operational blueprint behind it.

BPCM’s 55-creator simultaneous seeding campaign outperformed sequential drops by 3.2x — here’s the operational blueprint behind it.

Three brands tackled creator trend integration in Q1—only one earned organic amplification. Here’s what separated their brief architecture and timing.

BPCM’s CeraVe x Michael Cera campaign reveals how brand affinity matching outperforms demographic targeting for viral influencer ROI.

Coca-Cola, Hershey, and United Airlines use AI identity resolution to prove marketing value to the C-suite with fan and consumer data.